
PHORMAN helps organizations see what's possible when you stop accepting the way things have always been done. We explore problems from different perspectives, challenge assumptions, and turn new thinking into meaningful action.
Innovation is purposeful change that produces a better result. Sometimes that means new technology and other times it does not.
PHORMAN helps organizations and founders turn challenges, opportunities, and ideas into innovative solutions.
We start by understanding what's really getting in the way, then explore what could work better. From communication, strategy partnerships and technology.

Built on 20 years of experience solving complex business and healthcare challenges at some of the most prominent names in the healthcare industry including BlueCross BlueShield, UnitedHealthcare, Mercer, and Cerebral.
Healthcare is our foundation, but meaningful problems exist everywhere. PHORMAN brings that experience to organizations, founders, and teams looking to challenge conventional thinking, create innovative solutions, and produce better results.
Every problem has a language. The goal is to find the language of innovation that solves it.
Have an idea for a new app, tool or service?
PHORMAN helps you shape the concept, define how it should work, and create a working interactive prototype that can be shown to stakeholders.
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